The Art of War Review

Rating: 9/10 | Timeless Business Tactics


The Art of War has been praised by many successful CEOs for its timeless tactics. Some even read it once a year just because they know that their interpretation of it will be different depending on their current circumstances. I know what you are thinking, “what the heck does war have to with business?” Well, it has been said that “business is like a war without bullets.” I had heard this a few years ago and ordered The Art of War due to its great reputation. What really got me deep into military history and tactics was the Tim Ferris Show’s episode with Reid Hoffman and Michael McCullough.


Two of the most prodigious investors out there. Reid expresses the importance of studying tactics to learn how to outmaneuver the competition. Enough of the back story let’s get into my interpretation of the key tactics from this book. I will update this post every year with a time stamp. Just to record how my interpretation changes as I spend more time in the trenches. Being only a single person with limited time and experience my interpretation will be lacking. Some of the bullet points will not have any comment from me. Either because I couldn’t think of anything or it’s a repeat interpretation. I ask you to use the blogs comments section at the bottom and share your business interpretations of this text. Only legal tactics will be allowed, remember when it comes to business you play by the rules or lose your right to play at all.


Part 1: Laying the Plans


There are five governing factors of war:


  1. Moral Law – causes people to follow the leader to the death. If you look at many successful CEOs like Steve Jobs, Jeff Bezos, Bill Gates, Mark Zuckerburg, and Elon Musk. Part of the reason that they are so successful is that people want to be part of their journey and the grand mission. They are also very demanding leaders, the only reason why people put up with them is, because of their belief in the company.


  1. Heaven – night and day, cold and heat, times and seasons. To me, this was all about your surroundings. If you are not aware of your surroundings, you will never make it. In business, this is known as the blue and red ocean. Where the red ocean is very saturated with completion and the blue ocean is somewhat of an untapped market or niche. With the Internet and social media, it has gotten easier to compete in red oceans. By making personal connections with the audience as an individual, and not just a brand. Something that many corporations struggle with today.


  1. Earth – distance, terrain, danger and security, open ground and narrow passes, the chances of life and death. Again, we are still on surroundings, but this focuses more on your chances of survival. For example, is the barrier to entry in a specific market so high that the first mistake will put me out of business? Richard Branson calls this the silver line of staying profitable and going under. The next thing that came to mind was legal requirements. What tests must be passed for the company or product to exist?


  1. The commander – stands for virtues and wisdom, sincerity, benevolence, courage, and strictness. The leader must have intentions that others care about too. They must be knowledgeable in whatever business they are in. Mark Cuban states that you should research your business idea, to the point that you know more about it than anyone else.


  1. By method and discipline – the graduation of ranks among the officers, maintain the supply roads and control military expenditure. You have to give people something to work for. While at the same time making sure that they are in the right place regarding their abilities. Then make sure that you have a solid system for curating new promoters.
  • All five boil down to a disciplined force and knowing your environment and the enemy.


  • Have a counsel, this is bought up in Good to Great. Your counsel should respect each other and only analyze the facts.
  • Be ready to pivot. Steve Jobs asked Apple what business they were in. When the board responded PC’s, he told them that they would go out of business.
  • All warfare is based on deception, when ready to attack seem unable when near the enemy appear far away and vice versa. Keep a tight lid on proprietary information to make sure that the specifics of your companies next moves are not made public. Yes, that means you have to invest in cybersecurity and training.
  • Bait the enemy – temp your competition into marketing in the areas that you are the best at and have the larger following. This will waste their resources and make your company look good at the same time.
  • Evade those with superior strength or holding all of the key points. Modern strength revolves around money and attention. Don’t compete against billions of dollars, without testing out your niche and its ROI.
  • Irritate an enemy with a choleric temper, pretend to be weak to make them arrogant. This seems to be more relevant among influencers and certain CEO’s. The influencer would be easier to anger due to smaller counsel around them. Regardless these days it is best to not speak ill of others in public. It is one of those few things that will only have a negative ROI.
  • Don’t let the enemy rest and divide their forces. This applies to tech more than anything. Make sure that you are constantly improving and investing in the user experience.
  • Attack the unprepared. Prove that your company is keeping up with the times. A big one now is cybersecurity. Your either trustworthy or you’re not.
  • Make all necessary calculations before the battle. Research everything that you do. To make sure that you fail less and move as efficiently as possible.


Part 2: Waging War


  • Your soldiers and their weapons will eventually get dull. Celebrate victories and make sure that you give people the time off that they need.
  • Have the resources to fight a long battle. Make sure that you have a financial cushion instead of blowing that money on something stupid.
  • Long wars have no benefit. Don’t try to always one up the completion. Be the best at your core competencies and ignore everything else.
  • A skillful soldier does not equal a second levy and never carries more than 2 of everything. This depends on the individual. If the person cares about the mission they will work at it for as long as they possibly can, f*ck serving once. Next, your one thing will take years to achieve. Lastly, you must have a backup, but do not carry so much that it slows you down. This applies especially to data, why spend money on onsite backups? When you have AWS for a fraction of the price.
  • Bring extra supply and take the enemies. Make sure that your marketing budget is well spent with wiggle room and tap into the competitions traffic lines.
  • The state does not want to contribute to any war that is at a distance. This depends on the type of company that you have. In most cases, this can be overcome by getting the right people on the bus and scripting everything. As Starbucks has with other twenty-seven-thousand global locations.
  • An army at home will drain substance so use the enemy’s provisions. Ha-ha, this one was rough. All that I could think of was a sales team that isn’t producing or taking action.
  • Soldiers must be angered to kill the enemy then rewarded. Follow Tim Ferris’s advice and let people know that you trust them. This will increase their productivity. Then compare your company’s stats to the industry and celebrate outperforming the rest and hitting goals.
  • Great object equals victory not a lengthy campaign. Again, it depends on the context. Marketing campaigns, for example, can be long and brutal. On the other hand, creating something can be hurried. Bust a Henry Ford and lock a bunch of engineers in a room for a few months. Feeding them pizza and monsters under the door.


Part 3: Attack by Stratagem


  • It is better to capture than destroy. Why make the completion go out of business when you can buy them out? Look at Jeff Bezos and Zappos.
  • Supreme excellence is breaking the enemy resistance without fighting. Be so perfect that the competition does not even have a chance to compete.
  • Prevent junction of the enemy’s forces. Make sure that you get all the right contracts and channels of attention on your side.
  • Do not besiege walled cities. Don’t poke the giants. For example, trying to start a search engine in 2018 will be a waste of your life. Seriously Google is a verb!
  • If you outnumber the enemy by four times or more divide your army. Divide the company into smaller groups that work together and not against each other. The hardest part is making sure that the right information is moved up the hierarchy.
  • Don’t govern your army like a kingdom for each live under different conditions. People that are in business with family and friends call it having two modes. You have work mode and non-work mode. When working with loved ones and friends set a baseline of everyone’s duties. Let’s say that I start a company with a close friend. The first thing that I would do is have us both sign a contract that we will put in the same amount of work. Doing this will avoid drama and lost time.
  • Don’t command your army when they cannot obey you. If something hectic comes up like an influx of physical orders to ship. Everyone should know what they must do if you have the right people around you. Therefore, the extent of your orders in this situation should be minimal or non-existent.
  • Don’t employ officers without any discrimination. Read psychology books or hire a master’s in psychology to do your interviews for you. Everyone on the team must click if you want that modern fun to work at environment. For technical roles, make sure that you put people through multiple problem-solving tests.


  • The 5 Essentials of Victory


  1. Know when to fight and when not to. #commonsense


  1. Know how to handle inferior and superior forces. There are a ton of random startups that can move the tectonic plates of any market. Make sure that you are aware of the competition. Regardless of how big or small your team is.


  1. The army is animated by the same spirit throughout all of the ranks. The companies culture should make sure that everyone performs and is appreciated.


  1. Be prepared to take the enemy when they are not. Value investing basics have reserves for when the sh*t hits the fan.


  1. Have military capacity not interfered with by the sovereign. Make sure that politics do not hinder the troops capacity. There is a saying that sh*t only rolls downhill. Make sure that your culture isn’t damaged by one executive having a bad day.


  • “Know yourself, and the enemy win every time, only know yourself and win every other battle, know neither and always fail.”


Part 4: Tactical Dispositions


  • Visualize defeat. Elon Musk, “only the paranoid survive.”
  • Secure ourselves against defeat, but the opportunity to defeat the enemy is probably provided by the enemy.
  • Win with ease. Win as quickly as possible while using as little resources as possible. Standard tools for this would be the 80/20 principle and six sigma.
  • Win battles by making no mistakes. Be perfect by double checking everything at least once.


Part 5: The Army on The March


  • Camp in high places facing the sun. Take strategic points with patents, influencers, and contracts.
  • Don’t climb heights to fight. Don’t waste resources.
  • After crossing the river get far away from it. Not making your position obvious is difficult due to the internet and In that respect just focus on your quality.
  • While the enemy is crossing the river attack when half of the army has crossed.
  • Notice changes in the environment that could indicate the enemies position. Know the history concerning your business. While staying aware of where tech is taking all the attention.
  • When the enemy makes a move, they will make it appear as if they are doing the opposite.
  • A peace proposal with no sworn conviction is a plot. Make sure to put everything in writing and make contracts.
  • If the enemy sees an advantage and does not take it, its soldiers are exhausted.
  • Men whispering together in small knots or speaking in subdued tones points to dissatisfaction among the rank and file. Make sure that you maintain the company culture as it grows.
  • Don’t pick fights with enemies that are too big.
  • Enemies with compliments in their mouths want a truce.
  • If your and the enemies forces are equal watch the enemy and wait for reinforcements. When your competition is your equal, you must outwork them, “ten X baby.”
  • Discipline soldiers before they get attached to you. Do this to make sure that people do not get lazy just because they are “cool” with you.
  • Generals must show confidence in their orders for the men to obey. Confidence has always attracted people, it indicates perceived security in an uncertain future.


Part 6: Energy


  • Leading a large group is the same as leading a small one. Divide the total number of soldiers into smaller groups and institute signs and signals. When your system is properly automated people should not be able to question their role. Since everything is documented.
  • Indirect methods are needed for energy. Work smarter not harder.
  • There are only direct and indirect attacks together they make an endless series of maneuvers. It’s the same concept as chess you can always make a better mousetrap.
  • Quick and quality decisions are needed. If you truly know your business, this should not be a problem.
  • Make sure that your army is defeat proof in your absence. Again, document everything and have reliable generals.
  • Concealing courage under a show of timidity presupposes a fund of latent energy. Its ok to be the underdog. Just make sure that you dominate your niche.
  • Set bait to keep the enemy moving.
  • Pick the right men and utilize their combined energy and not the individuals. This will create a snowball effect of output.


Part 7: Weak & Strong Points


  • Arrive at the field first to be well rested when the enemy comes. First mover advantage is a double-edged sword that depends on the timing. But hey if you can pull it off, you will be a god.
  • Be well supplied to starve the enemy. Wisely re-invest the companies profits to give it the upper hand.
  • March where the enemy is not. Build your own bridge over a red ocean.
  • Only attack undefended places and only defend places that cannot be attacked. Avoid targeting the die-hard followers of your competition. This would be like Direct TV trying to take Comcast’s customers based off speed and quality. Furthermore, don’t fix it unless it’s broken.
  • Force the enemy out of a strong point by attacking a weak point that they will have to aid. Emerging economic markets would be a good example of this. Quality is another big one that you can use to differentiate yourself.
  • Find the enemies position without being located.
  • Compare the opposing army to your own to see their strengths and weaknesses.
  • Everyone can see the tactics for conquering but not the strategy for victory. Just like chess, you must be able to see five moves into the future in order to win.
  • Do not repeat tactics that have led to victory before. Fake news, if it works reuse the f*ck out of it.
  • Avoid what is strong by attacking the weak. You can buy out the competition that is smaller than you. To secure your fragment of the market more tightly.
  • Warfare has no constant conditions. Nothing is predictable so always be ready for the worst.


Part 8: Maneuvering


  • Turn devious into the direct and misfortune into gain. Promote honesty in all areas of your life and business. Turning misfortune into gain is the right to passage of a true grandmaster, but in reality, all it is admitting to your faults and correcting them. For example, Facebook recently had a major data breach. So, what does Zuckerberg do? He goes on testifies in front of the whole world and he lays out a blueprint of what must be corrected to make Facebook more secure.
  • Take the long route if it gives you the upper hand. You can let others fail and learn from their mistakes.
  • Moving with an undisciplined army is dangerous. Most major corporations are doing this and don’t even know it. Most low-level workers at many companies spend half of their day dicking around instead of working. This lost productivity does cost money that’s why more and more companies are offering people money to quiet.
  • Don’t march for too long or the troops will not be able to fight. Not everyone is crazy enough to disregard their well being for an objective. Let people rest and make sure that they have great working conditions.
  • The army needs supply.
  • Analyze and understand whoever you go into alliances with. This is key regardless of the company’s size. When you’re starting out and tight on money there is no room for dead weight. If you grow to a medium or large business; hiring one person who is so entitled that they believe that they don’t have to put in as much work as everyone else. When this happens others, moral will change. Why is this person able to put in less work, but getting paid the same as me?
  • Leaders must know the environment, know the pitfalls and use local guides. Know everything about your market. Then hire others to cover your weaknesses.
  • Only concentrate or divide your troops if the circumstances call for it. As fires come up, you will have to pull people from their task at hand. Make sure that a detailed disaster recovery plan is set up, and that everyone knows their place in it.
  • When you move fall like thunder and use the dark of night as cover. Be so knowledgeable that you are always decisive in your decision making. Also, try to get the whole company in a constant state of flow through the culture.
  • Ponder and deliberate before you make a move.
  • Make sure that the mass understands that it is a unit, regardless of skill no separation. Make sure that both ends of the hierarchy can communicate with each other.
  • In the night use flares and drums to influence the enemy’s eyes and ears and in the day use flags and banners. Garry Vee says that you should have self-awareness on social media. Then be thoughtful of what you put in and on which channel.
  • An army can be robbed of spirit and a commander of his presence of mind. Remind your troops of the why and make them feel appreciated. Then have a council that makes sure that you are always aware of significant events, while you focus on the most important task.
  • Study moods and attack when the enemy is sluggish. It’s like a bear market when the competitions output is decreasing. Increase your output and marketing budget.
  • Studying circumstances – do not attack armies in a calm, confident and organized array. It is difficult to break a well-assembled system/competitor. The best thing to do in this case is copy what is relevant to you.
  • Do not follow an enemy that simulates flight, like the Genghis Khan and the Mongols. Who would run away to separate and ambush the enemy. PR is the only thing that comes to mind. A company could be pulling out of a PR campaign to launch something bigger else ware.
  • When you surround an enemy give them room to move and escape, so that you do not make them too desperate. I don’t think that this is the case in business. When Amazon took over they took over with no indecision.


Part 9: Variation in Tactics


  • There are certain key points that must not be attacked. Don’t publicly call out the competition on subjects that could blow back on you.


  • The five dangerous faults of a general:


  1. “Recklessness – which leads to destruction.


  1. Cowardice – which leads to capture.


  1. A temper that can be provoked by insults.


  1. A delicacy of honor which is sensitive to shame.


  1. Over-solicitude for his men, which exposes him to worry and trouble.”



Part 10: Terrain


  • Types of terrain


  1. Accessible ground – freely traversed by both sides, occupy high grounds first and guard your supply line. Markets that have a low to no barrier to entry are most Internet based companies. Make sure that you start collecting emails right away. While providing a ton of value to build trust.


  1. Entangling ground – abandoned ground that is hard to re-occupy. Don’t try to revive the dead, without testing the market first.


  1. Temporizing ground – neither side can make the first move. The cost to entry is so high or risky that no one will move. On the other hand, the greater the challenge the greater the reward for solving it.


  1. Narrow passes – occupy them first and make sure that they are strongly garrisoned. Own your niche by building a cult-like following.


  1. Precipitous heights – occupy high points and make the enemy come to you. Make your brand the go-to for removing x or gaining y pleasure.


  1. Positions at a great distance from the enemy – fighting a faraway enemy will be difficult and to your disadvantage. Study foreign markets and consult the locals before dipping your toes.


  • Six calamities that an army could face


  1. “Flight – caused by fighting an enemy ten times your size.


  1. Insubordination – caused by strong soldiers and weak officers.


  1. Collapse – weak soldiers and strong officers.


  1. Ruin – caused by angry officers giving commands in battle.


  1. Disorganization – weak general with no authority, gives unclear orders and lack of assigned duties and haphazardly formed ranks.


  1. Rout – fighting a larger enemy without having the strongest soldiers in the front.”


  • Make sure that sure that your generals have self-awareness and emotional intelligence. Make sure that your vanguard is full of the best and brightest. Like a flock of birds or drifting behind another car. The infantry will make everything easier for the rest.


  • Treat your soldiers like your children and they will stand with you till the death.
  • Make sure that you are always aware of the enemies standing and condition. You can learn a lot from your competition so be humble enough to study them.
  • An experienced soldier in motion is never bewildered. Make sure that everyone is well trained so that nothing catches them off guard.


Part 11: The Nine Situations


  1. Dispersive ground – fighting in your own territory.


  1. Facile – stepping into the edge of the enemy’s territory.


  1. Contentious ground – give advantages to both sides. Making alliances with the competition can have many benefits when possible. This is usually the case with small to medium size companies, like the two precursors of PayPal.


  1. Open ground – both sides have the liberty of movement.


  1. Ground of intersecting highways – has three contentious states that you must get to first.


  1. Serious ground – once the army has penetrated the heart of the enemy leaving fortified cities in the rear.


  1. Difficult ground – hard to traverse. For example, mountain forests, rugged steeps, marshes, and fens.


  1. Hemmed-in ground – narrow gorges that are difficult to travers, a small group can hold off many here.


  1. Desperate ground – we can only be saved from destruction by fighting with no delay.


  • “On dispersive ground fight not, on facile ground halt not, and on contentious ground attack not.”
  • Open ground does not block the enemy’s way on intersecting highways join hands with your allies.
  • On serious ground gather in plunder in difficult ground keep steadily on the march.
  • On hammed in ground resort to stratagem, on desperate ground fight.
  • Drive wedges in the front and rear to isolate weak segments of the enemy.
  • Create disorder in a united enemy.
  • Only move forward if it’s to your advantage.
  • Seize something that your opponent holds dear to bend them to your will.
  • Take advantage of the enemies unreadiness.
  • Facing death your soldiers will put forth their uttermost strength. The greater the challenge the more pumped up people will be to solve it. Even if it is for narcissistic reasons like proving to themselves that they are smart.
  • Making the best out of the strong and weak involves proper use of the ground.
  • The skillful general conducts his army just as though he were leading a single man willy-nilly by the hand. Creating an organizational system will make sure that no time is wasted in the communication processes.
  • A general must always have the courage to walk in to danger first. Lead by example.
  • Reward those who follow the rules and be willing and able to issue orders on the fly, to guide an army as if it were a single man.
  • Know the enemies purpose.


Part 12: The Attack by Fire


  • Five ways to use fire:
  1. Burn soldiers in their camp
  2. Burn stores
  3. Burn baggage trains
  4. Burn arsenals and magazines – you could buy out the competitions suppliers.
  5. Hurl dropping fire amongst the enemy


  • The five developments of using fire:


  1. When the fire breaks out attack at once.
  2. If the enemy stays quiet during the fire, don’t attack.
  3. Make sure that all attacks have been practiced.
  4. You can attack before the fire breaks out.
  5. Make sure that the wind does not blow the fire into your direction.
  • Only fight if you see an advantage and the position is critical.
  • Rulers shouldn’t put troops in the filed for self-gratification.
  • A dead kingdom can never come back into being.


Part 13: The Use of Spies


  • Most companies make you sign a contract that you will not disclose any proprietary information. Also stealing preoperatory data or spying on other companies is illegal. Making the last section obsolete.

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The 4 Agreements Review

Rating: 9/10

What constitutes a good life? Common answers would be relationships, doing what you enjoy every day, family, and achieving philanthropic goals. None of these can be achieved if you are not satisfied with yourself and your paradigms first. Don Miguel Ruiz teaches us how to live the good life now in The 4 Agreements. If you have not reached self-actualization yet this book will definitely help you get there. I wish that I had read it sooner.


The agreements to live by:

  1. Be impeccable with your word. When you speak do so with integrity, to show that you acknowledge others as people. While making sure that you mean everything that you say. Avoid gossiping about others and speaking against yourself. Ruiz mentions that words are our strongest power. In that respect, our words should be used for truth and love. I laughed when Ruiz described gossip as a virus just duplicating and spreading. What is even worse is that gossip can create false impressions of people that can ruin opportunities for them. Using our words for belligerent purposes will never achieve anything. If you pay close attention to many influencers like Gary Vaynerchuk, Tim Ferris, and Tony Robbins they never publicly speak ill of others. All because they know that every action will produce a like reaction.


  1. Don’t take anything personally. Nothing that others do is because of you. Other actions are based solely on their interpretation of reality. Ruiz describes paradigms as dreams throughout his book. When you are immune to others words and actions, you will avoid pointless suffering. Being in IT I also interpreted this as wasted data processing/ mental resources. Figuratively speaking if our brain is like a CPU why waste processing capacity on something that has no meaning. This section will especially be useful to people putting themselves in front of the general public. When you put your work on the Internet people will always have negative opinions about it. Just remember that your either a creator or you’re not (someone who just criticizes others work without ever creating anything themselves).


  1. Don’t make assumptions. Always ask questions and express what you really want. Clearly communicate with others to avoid misunderstanding, sadness, and drama. This is also a universal Buddhist teaching, you can’t blatantly respond to other people just because you don’t know what they have been through. This one agreement alone can completely transform your life. The cons of making assumptions always out weight the pros. Said message should already hold true for any investors that are reading this.


  1. Always do your best. Deliver your best nothing less and nothing more, if you burn out your best will be lowered. Your best will always change as you improve. Regardless of the circumstances do your best to avoid self-judgment, self-abuse, and regret. Gary Vee tells people to volunteer at a retirement home for a day. Doing this will expose you to the byproducts of regret. Forcing you to fear regret and live your life to the f*ck!ng fullest. Lastly, remember to always ask yourself if what you are doing makes you feel good.


The first section of the book covers how our paradigms are created through the domestication of humans. At a young age, it is impossible to control our inputs. Good or bad we end up copies of our parents. From my experience, this chain can be broken through reading it is one of the few ways to honeslty know yourself. The worst part of our domestication is that we judge ourselves to feel safe and fit the model that the rest of the world lives by. It is an infinite loop of self-judging and conviction. The last chain of domestication is trying to be that perfect lie/model that is in our heads. We abuse and punish ourselves in pursuit of a perfection that does not exist and has no meaning or value.

The last section is all about self-actualization and breaking old agreements that you have with yourself. Realize when responsibilities are lost freedom. Have awareness to find the parasites aka your judging, victim, and beliefs. Be a warrior and fight your parasites. As old agreements are another battlefront, that is as strong as an addiction. The first step to self-acceptance is to learn to forgive yourself. My last note was about the initiation of the dead. Realize that death is a true law so do what makes you happy. Accept that when you die nothing is truly yours other than your legacy and other’s memories of you!

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The One Thing Review | Rating 10/10

Dr. Frankl has taught us to know our why in Man’s Search for Meaning. That why has to be tied to our actions regardless of who you are an athlete, entrepreneur, writer or one of the other countless titles in existence. Said actions lead to an endgame your definition of success. That’s all fine and dandy, but the devil is in the details. Fear not, Gary W. Keller shows you how to live and think like the 1% in The One Thing. It starts with a straightforward question. What one thing can I go right now, that will make everything else pointless? This means going under the microscope past the 80/20 principle. Gary calls this going small and ignoring everything else.

The most powerful visualization of this is the domino analogy that Garry used. If you start with a 2-inch domino that can drop a domino that is 50% larger in fifty-seven dominos you will hit the moon. Now in terms of success, if you drop the most important domino every week in roughly fifty-seven weeks, you should hit self-actualization.

Gary starts off the book with the six lies of success:

  1. Everything matters equally – reality if full of priority, use the 80/20 rule, and only focus on “should do’s.”
  2. Multitasking – cut out the dead weight (pointless tasks) and go extreme, spend at least four hours a day on your one thing. Multitasking increases the time spent on a task due to decreased mental efficiency; because you have to remember where you left off, which also increases the number of mistakes.
  3. A disciplined life – say no to distractions and pointless gestures until your one thing is complete. Do not strive to be that perfectly disciplined person that you always hear about instead have a selected discipline. Build one habit at a time the most important one and give it sixty-six days to mature.
  4. Willpower is always on will call – everyone has their limits. The best way to increase your battery life is to eat healthily. Why do you think that Tony Robbins eats fish and salad for breakfast every day! Willpower has its spikes throughout the day, so know yourself and schedule key tasks appropriately. Also making decisions take up willpower, so script as much of your life as possible. Programming your brain will pay off, if x happens then perform y, no matter what!
  5. The balanced life – if you’re going gun-ho balls to the wall you can’t have a balanced life. To stay sane, you have to get good at counterbalancing life and work/ hit two birds with one stone. For example, if you have to travel for business why not the family with you?
  6. Big is bad – Garry said it best, “No one knows their ultimate ceiling for achievement, so worrying about it is a waste of time.” To that respect, double your initial goals, act boldly by copying the great, and don’t fear failure you will undoubtedly learn something from it.

You will then be instructed to recruit support similar to the mastermind group from Think and Grow Rich, or allies from Super Better. The purpose of this is to have a constant reminder of your big question. What’s the one thing that I can do to achieve x? This question should be big and specific. For example, what can I do to double my fan base in the next six months? Or, what can I do to cut 50% of the risk in my portfolio over the next six months? Creating this question might require research and other peoples experience.

If any of you are interested in business, Garry provides a model to live by. It is a pyramid with four levels, one is the base:

  1. Purpose – marketing 101, communicate your why to build a tribe within the company and the customers.
  2. Priority – use the 80/20 rule to save time and increase productivity.
  3. Productivity – get the right people on the bus, and make sure that everyone delivers constant contributions to the company’s wellbeing.
  4. Profit – invest in your employees and the customer experience only.

Profit needs productive people. “Our purpose sets our priority, and our priority determines the productivity our actions produce.” Back to knowing yourself, realize if you are a manager or a maker there is nothing wrong with either, but know your place on the board. The first person that came to mind here was Steve Jobs, “I play the orchestra.”

Whether you are in business or not, you need goals. Again, you want to start small, right now, daily, weekly, monthly, one year, five years, and a someday goal. Then visualize the process starting from the top making your way backward. This was my first time doing this, and it was gratifying. I would always start from the now and work my way up.

Now you have to start blocking time. Spend one hour every Sunday planning your week. Remember if you are serious you will commit at least four hours a day. Here are the laws of blocked time:

  1. Build a bunker where you cannot get distracted. If you struggle with this, read Deep Work.
  2. Store provisions like water and snacks so that the only reason for you leaving the room is the restroom.
  3. No phone, email, or Internet. If you absolutely need music lightly play classical music on your phone and keep it at a distance.
  4. Enlist support, tell your regular contacts what you are doing. Do not go into details and try not to state your goals. Just say that it is something that you have always wanted to do. When you share your goals, you subconsciously brainwash yourself into thinking that you are already doing something but, you haven’t done jack squat.

Garry brings up Malcolm Gladwell’s ten-thousand-hour rule. Stating that it takes ten thousand hours of practice to be the best in the world. In ten years that is three hours a day, that is why picking your one thing is such an important matter. If your crazy enough you can put in more hours, simple math here. Six hours a day will make you a grandmaster in five years. Just watch your health if you do this. Regardless of your output live and die as a student. When you get your black belt ask to be buried in the white one.

Towards the end, Garry provides another mental hack. It is going from an entrepreneurial mindset to a purposeful one. An entrepreneur is off to the races full of energy but stops at a level that is good enough. There is nothing wrong with this it is the basis of lifestyle businesses. Eventually, you will start thinking about your why or your legacy. In that respect, the only way to reach self-actualization is to be purposeful. The four steps to being purposeful:

  1. Focus
  2. Models
  3. Systems
  4. Breakthrough

Other hacks would be to find a coach and to take ownership of everything that you do.

Time to look at the roadblocks in the four thieves of productivity:

  1. The inability to say no. Your time on earth is limited spend it wisely. When you say yes what are you saying no to?
  2. Fear of chaos. It is human nature to fear the unknown. Realize that taking risks can have amazing returns. If you are still reluctant, read Extreme Ownership and embrace controlled chaos.
  3. Poor health habits. This is being posted in 2018, we don’t have any excuses for not being healthy.
  4. An environment that doesn’t support your goals. Don’t be scared to change your environment, whether it’s the coffee shop down the street or another city altogether.

This book was an experience unlike any other. I want you to go through it too, so I am not including my last three notes. Which go over daily rituals, the five regrets of the dying, and one thing questions to ask.

Click here to find your one thing. 

Freelancing For Dummies Review | Rating 8/10

Have you ever thought about freelancing, but didn’t know where to start? Fear not, Susan M. Drake will be your sensei. Regardless of if you want to freelance for more experience, full-time, or just for side cash this book will make sure that you fail less. Why go into the wild on your own, when you can quickly learn from Susan’s mistakes? Susan shows you how to plan and carry out your career pivot. That’s if you decide that going all in is worth it. When going through Freelancing For Dummies, I recommend taking tons of notes. Now let’s go over some of my key takeaways.

Contracts should be thorough to make sure that there is no room for disagreements later on. Having a detailed consistency with all of your clients will make your life that much more comfortable. While we are talking about consistency, your rates should be the same for all of your clients. It is a small world, and nobody wants to waste their life arguing about prices. If you mess up, don’t charge the customer a lower hourly rate instead confess that you messed up and give them free hours. For example, if it takes me five hours to set up a small network, but it was a three-hour job I will charge the customer for three hours at full price. Once you improve, you have to know when to raise your prices and the worth of your consultations. Billing plans are another key to keeping your sanity. Payments can be made on completion, timed, or as project milestones are met.

Susan also brought up a model that I have never heard of; a retainer is someone that is on call on a specific day and time. This seems perfect for night owls and IT professionals. Doing this will require some basic time management which Susan will cover. Freelancing can get hectic that is why it is essential to keep your work area organized and to understand your psychology and biology. Taxes must be a high priority along with hiring a CFP or CPA. To that respect, everything should be adequately tracked and invoiced if applicable. Lastly, customers can get wild, but Susan covers that too. Freelancing at any level can be extremely rewarding, beyond the monetary values. My favorite pros are the ability to pick your battles, regarding what jobs you accept. Along with the chance to network with other people, to complement each other’s skills.

Click here to start working for yourself. 

Deep Work Review | Rating 9/10

The Internet has it improved or hindered our productivity? Most millennials will say, “it lets me multitask; I am so productive.” Like I said most not all, anyone that reads this will know better. Cal Newport has deciphered Da Vinci’s code in Deep Work. Cal explains why constantly switching tasks (multitasking) decreases productivity. When you start working on something it takes time for your brain to recall where you left off. So, if you switch tasks every ten minutes or so a few of those minutes will be wasted remembering where you left off. What’s even worse is that we don’t notice this, trust me I tested this a few times already. Cal calls this attention residue.

Cal lays out three methods for achieving deep work. Monastic equals no distractions, close the door on the bomb shelter and make sure that the Wi-Fi can’t get through. Rhythmic schedule blocks of time where you cannot be distracted, for example really early or late in the day. Journalistic use whatever free time you have to put in work. Make sure to set boundaries like no Internet, no phone, and no music. Then plan your days down to the minute, yes I said minutes. Now that your settings are correct realize what is important.

Sending emails is not deep work, it is shallow work. Shallow work is doing minuscule tasks that have little to no meaning. Every corporation has those email warriors looking for the most visibility, but that is all that they will ever get visibility. Even outside of work emails are not a high priority. If you set specific times to check emails and communicate that it with everyone nothing will change. Life will carry on, and people will learn to respect your time.

Email isn’t the only virtual black hole out there. Social media, YouTube, and about 80% of the rest of the Internet are a waste of time. These distractions and TV are dangerous because of how difficult they are to track. If you are in deep there a ton of apps out there that you can use to block the Internet or individual websites. Now that you rinsed your cottage cheese you can get after it.

Repetition mixed with deep work is the fastest way to pick up a new skill. Eventually, you will find enjoyment and satisfaction from said work. This is called a state of flow; you get endorphins from accomplishing the current task and moving on to the next one. Unless your Elon Musk or in the top 20% of humanity. Your deep work and flow will have a limit. We all need to be power cycled now and then. You will also get more useful insights while you are not working.

Cal then provides us with more tricks to improve our deep work. Moon Walking with Einstein and mind maps are referenced in this book. Saying no is the next deep work hack. These days too many people are afraid to say no. When you say yes to something that does not benefit you, your one thing is that much farther away. The last two hacks pertain to email management. Set up an email sender filter. For example, email me if <x> I might reply if it contributes to my <y>. Then lead all of your emails. I am only available <x, y, and z>, please check to see if you can make one of those times. This book has deeply impacted my life, and I hope that you jump into the deep end too.

Click here to get your copy. 

Good to Great Review | Rating 9/10

Have you ever daydreamed of running a successful business? What if you knew the secrets of how to run said business before you even launched it? Luckily for us, Jim Collin and his team did the research and put in the work for us. Good to Great is a fifteen-year case study of eleven companies that will take you to level five. Jim’s passion for the project shows itself multiple times throughout the book. First, let’s clear up what a level 5 leader is; an intelligent yet humble individual. That lives by the Stockdale paradigms which are unwavering belief and faith in the company. Some level 5’s that I have recently read about are Howard Shultz, Elon Musk, and Jeff Bezos.

Here are some essential facts that you should think about when starting your hatchling company. You must hire the right people, make sure that they are fanatic about your company’s mission. Then those people must be in the right place like a game of chess. For example, the first Apple team would show interviewees a MAC, to study their reaction to it. If people were no ecstatic about seeing a computer they were not hired. Furthermore, if someone does not turn out to be the right fit for the company, the cancer must be cut out immediately. Making sure that the company is fit enough to survive the market.

Next, find your core competencies, what can the company be the best at. Hands tied loaded barrel to the head do not lie to yourself, otherwise, you will end up wasting resources. When you find that one thing put all of your resources towards it. Find your key economic drivers and their metrics. Finding KPIs should be taken seriously and everyone in the company should have a say in what the company tracks. Lastly have a counsel, that respects each other, and honors the facts and nothing but the facts. These were just my favorite tips Good to Great is a treasure trove, with much more knowledge.

Click here to become a level 5 leader.