Online marketing 101, learn how to find your one-thousand true fans. Russel provides you with a solid blueprint for Click Funnels, his funnel generating tool in Dot Com Secrets. You will learn how to bring your dream customer to life so that you can effectively market to them. Then you will set up your value ladder, just to flip it upside down into a funnel. Russel even provides one with step by step marketing scripts. Making sure that the prospects feel as if you were right in front of them explaining everything. This section reminded me of the Wolf of Wall Street. All that was missing was the money hum.
One will also learn how to properly run an email marketing campaign. Everything that is needed to make the sale is in this book, except for tutorials on all the tools, apps, and websites that you will have to use. This book would pair perfectly with The 4 Hour Work Week. If you are starting an online business or brand, you or your marketing team have to read this book, ASAP.
Click here to learn the magic of funnels.
Stop fu*king your mindset up, Gary John will show you how in Unfu*k Yourself. Gary gives one seven affirmations to live by. If you do not know where to start improving this book is a great foundation. He provides personal examples of each affirmation making sure that you remember them. I have been starting my day by reading these affirmations ever since I listened to this book.
“I am willing.” I am not willing can also be used. From here the next logical move is to tie this to pain or pleasure. I am willing, to do x to achieve y. I am not willing to let x happen because of y.
“I am wired to win.” Believe is one of those traits that separates us from the rest of the animal kingdom.
“I got this.” Simulate the victory, and how to get there. The One Thing tells us to start with the goal and then work your way back to the present. Making sure that all of your ambitions are properly pre-meditated.
“I embrace the uncertainty.” We cannot control the universe. We can control our perception of it. So, make sure that your paradigms have enough slack for the universe.
“I am not my thoughts I am what I do.” Clear your conscious; then your actions are all that you have.
“I am relentless.” Bust a Tony Robbins, and brainwash yourself.
“I expect nothing and accept everything.” Nothing is everything, and everything is nothing both have infinite meanings, so live the moment. Engage all your senses and be ready to pounce.
Click here to get to the next level.
When the sh*t hits the fan, how many people can put all their chips down and go all in? Elon Musk can, and his biography which only covers a fraction of his life will show you why he is the demigod of Quora. I recall watching an interview where a person stated that “Elon was sent from another planet to show us, mortals, how to run a business.” As a child, he was smarter than his programming teacher and read the encyclopedia. One can assume that he started making mind maps and strong neural connections around that time.
Watching Elon realize the vast opportunity in the internet and then digitizing yellow pages was a treat. Everything from the PayPal Mafia to the inception of Space X and Tesla shows one what a zenith being is capable of. Most biographies do not have a cinematic climax, but when Elon was running out of money with both companies struggling I got a shot of adrenaline, and the pages started turning themselves. Elon is easily going to be one of the most significant people of this century, and I can’t wait to watch him accomplish his goals.
Click here to watch Iron Man get after it.
Do you suffer from chronic lower back pain? I used to have chronic pain from injuries that I received in my youth. I was starting to work on my reading and was in the read as many relevant dummies books phase. In that time, I ordered the Back Pain Remedies For Dummies book. Dr. Sinel and Dr. Deadorff are life savers. The book review is for another post. This one is about their recommended back brace. The Cybertech back brace is the best $45 investment that I have ever made. The first time that I tightened it I broke out in a sweat. Now I am to the point where it feels like wearing socks. At work is where it is the most useful. If you work at a desk all day and the chairs have little to no back support. You might want to consider this brace. The brace has two pieces of Velcro to hold it, the main one on the back and a small one that wraps around half of your waist and attaches to the front of your belly. What makes this brace unique is the to plastic bars that are on the back. The bars rest on both sides of your lower spine, improving your posture and making you feel amazing.
Click here to get rid of your chronic back pain.
Have you been struggling with getting to the next level, regarding self-improvement, not video games? In Super Better, Jane McGonigal will show you how to get to the next level through being gameful. Being gameful means treating your life like an RPG (Role Playing Game); where you track and improve on everything through quests. Metrics that you might track would be physical resiliency, social resiliency, mindfulness, focus, etc. I know that many of you will laugh, but I would recommend watching one of Janes TED talks before you do.
I discovered this book through the Tim Ferris Show and being a “retired gamer” I spazzed out when I heard about it. After listening to said podcast, I started dabbling with Tetris and virtual chess. I used to tell myself that video games were a waste of life, but Jane brings too much research to the table. For a bit of background on her, Jane is an incredible woman. She hit her self on the head once causing a severe concussion. The symptoms decommissioned her and left her with suicidal thoughts. Trying to process any form of information would give her headaches; forcing her to lay in bed all day as the shell of a human.
Jane did not let that stop her she took on the secret identity of Jane The Concussion Slayer. Then she started challenging herself one micro quest at a time. Now she is the forerunner in the psychology of video games. Being an average Joe, who is tired of his mediocrity. This book showed me how to manipulate my paradigms, to assist in the pursuit of my objectives. This book is full of many real-world stories of people who have taken the Super Better challenge and achieved stellar results. Super Better is for you regardless of your current conditions. For example, future parents, leaders, people with addictions, athletes, the self-employed, and people with physical disabilities or chemical imbalances.
Without spoiling too much, I am going to go over some of my key notes. Playing video games has many mental benefits, and we should use them to sharpen the saw more often. If you play in the same room as others, your breathing will start to sync up, through parallel rushes of dopamine. Thus, increasing how close you feel to those people. That dopamine can be triggered without video games by giving yourself daily achievable quests. Make sure that said quests are challenging, but not impossible. A cheat code for difficult challenges is repeating to yourself that “this is fun or exciting.”
Having at least one or two close allies in life is vital, someone that you can talk to about anything. Allies can also give you challenges, getting a third person perspective from someone who does not have the same psychological fallacies can only help you. Make sure that whoever gives you challenges truly knows you, and your weaknesses. If you live in Alaska, you can use online allies. In person would always be best, but having an online community has its perks too.
Joe Rogan “be the hero of your own movie.” Jane encourages one to develop a secret identity. Whoever you pretend to be focus on that person’s strengths. Personally, I felt weird diving too deep into this, but I did use it with self-affirmations. For example, if I wrote down that I was going to the gym that day but start developing second thoughts. I will tell my self “I am Arnold fucking Schwarzenegger.” After saying this a few times, my body feels like it should be at the gym right now. At the same time distancing me from my self felt almost like a mediation.
My favorite quote from Jane is that “life is an infinite game.” In any form of gaming, there is an end whether it’s the final boss, a championship, or bragging rights. On the flip side, a game out of life is only over when one dies. Therefore, there is no perceived end since we do not know anything beyond death. Here is the formula for my life’s game, 4 power-ups + 1 bad guy + 2 quests = a daily win. The syntax can be your own. Personally, I plan on constantly changing mine to find my ceiling.
Jane has created the gameful lifestyle:
- “Challenge yourself.”
- “Collect and activate power-ups.”
- “Find and battle the bad guys.”
- “Seek out and complete quests.”
- “Recruit your allies.”
- “Adopt a secret identity.”
- “Go for the epic win.”
At the end of the book you will find three adventures:
- “Love connection.”
- “Ninja body transformation.”
- “Time rich.”
Click here to start living a gameful life.
Trading stocks, forex, altcoin, and anything else that uses charts all have one thing in common; that is technical analysis. If you already have a stable fundamental analysis then learning how to read charts will take your business to the next level. Gregory L. Morris’s book will get you to that level and beyond. Through technical analysis, one can work their setups without having to depend on indicators which are always lagging. Let’s say that someone using indicators makes fifty pips on a trade, but they got in a bit too late. On the other hand, the naked trader would be able to recognize the vital patterns and ride the full range of the trade. Yes, learning technical analysis will take time to learn, and it can be a bit boring at first. Only once you learn pure technical analysis will one understand its importance.
Click here to take your trading to the next level.
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One who is passionate about their business will do whatever it takes to make it prosper. Howard Schultz is a prime example of this and Onward will show you the power of passion. Howard completely puts himself out there for us; it would be disrespectful not to absorb this incredible text. The book goes through Starbuck’s battle with the recession. Howard had to come back to the company as the CEO. Showing one how to pick their battles, and listen to the customers. Onward is real world business none of that theory hogwash. Any want-a-preneurs or entrepreneurs that have not read this book need to pick it up now.
- Ask the customer, then deliver – demand requires supply.
- Keep your brand authentic to its roots – this creates a psychological comfort zone and trust with the consumers; along with a sense of belonging to something bigger.
- Love your work – If you don’t love it, you will get burn out.
- Embrace new technology – tech is not the end all be all, but I will affect efficiency and the customer experience.
- Invest in your employees – The team is only as strong as its weakest link and investing in employees is a great way to motivate them.
- Give back – you owe society for choosing your business, society does not owe you.
- Provide consistent quality – lack of consistency will ruin the customer’s experience and trust.
- Innovation is survival – evolve or die.
- Be Honest – your reputation is one of the few things that follows you throughout your life.
- Be picky about your team – per Good to Great, “the right people have to be on the bus, to begin with.”
- Fight one battle at a time, the one that matters most – per The One Thing; all successful people focus on the single most important task, before moving to the next one.
Click here to learn how to create a business out of your passion.
What if you could dissect the titans of the world? Well, you don’t have to in Tools of Titans Tim Ferris does it for us. This book is a colleague of the Tim Ferris Show, where Tim interviews the best and only the best. If you have never listened to an episode; this book is the perfect starting point. The Tim Ferris Show is free on YouTube. I have made it a mission to go through his playlist and listen to all of them. This book will have at least a handful of golden nuggets for everyone. I had a field day with this book and ended up with a two-page list of hacks, books, supplements, and other random wisdom. Some have complained about the book not being organized, but like I said it is a colleague more than a book. You can speed through it multiple times picking and choosing what you want to read. Being an eclectic book nerd, I read it cover to cover enjoying every page. In that respect, I can say that this book is a hybrid of The 4 Hour Work Week and The 4 Hour Body. If you want, to be a titan and ascend to your own Olympus check out this book.
Click here to ascend to your Olympus.
The pitch instructor challenges his class, “Sell me this RFID blocking wallet.”
You then pull out your modified RFID scanner and wave it next to the instructor’s wallet.
“Look here, does this credit card number match the one on your card?”
“Wow sold, my friends that is how you make a sale!” Proclaimed the instructor.
Pitch Perfect by Bill McGowan is a solid introduction to sales. The length of the book makes it useful for anyone since everyone is in sales. Regardless of if it is a job interview, your next date, or convincing someone to agree with you. On the other hand, the book could have gotten into a whole lot more detail. Here are the four main points:
- Voice Tones Matters. One cannot sound desperate or needy with prospects. Sound like if you already knew the person.
- Pretend that you are talking to a child. To me, this depends on one’s analysis of the prospects intelligence. If you treat a pseudo-intelligent person like a child you will end up pissing them off.
- Tell a story. Yes, yes, yes, storytelling is an invaluable art. A perfect example would be Harry’s razors. Create relatable settings with a problem and a solution.
- Long enough to cover the subject but short enough to create interest. Educate the prospect to make them feel conformable with the purchase but leave a what if hook at the end.
Click here to improve your pitching.
“Get to the chopper,” Arnold Schwarzenegger (Predator). Total Recall is Arnold’s autobiography, and all that I can say is that this man is beyond ravenous and of a different species. Who else can say that they were a soldier, Mr. Olympia seven times, a millionaire real-estate investor, a successful author, movie star, and Governor of California? Watching Arnold go from his humble beginnings in Austria to the person that we all know now, will make anyone wonder what they have been doing all this time. Arnold’s sense of humor takes this text to another level whether it is playing mind games with his bodybuilding competition, or using his nationality to make construction sales.
Here are some of the key takeaways that I noted down from this book:
- Arnold Schwarzenegger, “Have a vision, trust yourself, break some rules, ignore the naysayers, and don’t be afraid to fail.”
- Turn liabilities into assets
- When one is told no hear yes
- “Never follow the crowd, go where it is empty.”
- “No matter what you do in life selling is part of it.”
- Arnold then gives us his top ten rules:
- “Never let your pride get in your way.”
- “Don’t overthink.”
- “Forget plan B.”
- “Use outrageous humor to settle a score.”
- “The day has 24 hours.”
- “Do not blame your parents.”
- “Change takes big balls.”
- “Take care of your body and mind.”
- “Stay hungry.”
Click here before you get to the chopper.
Jeff Bezos had a vision of having a store were anyone could acquire whatever material object they desired, but before that he dreamed of creating orbiting space colonies. In The Everything Store, you will watch Bezos’s genius develop at a young age and then grow into a multi-billion dollar empire. I enjoyed his childhood, fragments of what is needed to forge the next generation of geniuses were laid out here. The business side was also very inspirational. Bezos left his corporate job to feed his passion for books and to participate in the inception of the Internet along with many others.
Just like with all the other companies that survived the .com bubble, this is not a tale of serendipity. Bezos hit checkmate after checkmate though hard work, persistence, and innovation. Amazon started as the prominent bookseller of the Internet. Then it started selling other items and creating its own products and tech. Following that you will experience the creation of Amazon Web Services, AWS established Amazon as a ligament tech company. AWS is thee cloud provider right now, Amazon is thee online retailer, and Bezos is thee wealthiest man on Earth. The next chapter of his life is guaranteed to be a compelling one.
Click here to watch the richest man in the world get it.
It is said that life is short, then what quantifies and long life? The answer to that question is unique to everyone due to genetics. Fear not, Dr.Agus created a concise easy to read list on health in A Short Guide to a Long Life. One will learn what to focus on and what to avoid like airport X-Rays, detox products, and supplements in general. What surprised me the most was that juicing is just a waste of food. This book has gotten me to floss a few times a day, but the best part is the is the decade-by-decade to do list at the end. Dr.Agus avoided medical jargon to make sure that you too can pick up some new healthy habits.
Click here to get your copy. Remember an ounce of prevention is better than an ounce of cure.
“If I have seen further than others, it is by standing upon the shoulders of giants,” Isaac Newton. What if you could learn from the best in the world? What would you do with that kind of power? Well, I am here to let you know that Master Class is amazing, I signed up for one year of full access for $180, and it is all that I want to do. These so-called masters are some of the most interesting people that one will ever encounter. Whether it is, Malcolm Gladwell explaining, why Goliath said “Come to me;” before he died. Or David Mamet, showing you how to be dramatic you will be hooked right away. So far, I have finished these courses Malcolm Gladwell, James Patterson, Steve Martin, Judy Blume, and David Mamet. I am currently working on R.L. Stine, DeadMau5, and Hellen Mirren’s courses. I plan to watch all of them because so far, each one of them has given me a significant amount of wisdom and understanding.
“Welcome to the one-stop self-help shop. You create the product, so we have an infinite amount of product.” Martin Meadows is hardcore beyond belief. 365 Days With Self-Discipline is the ‘ONLY’ self-help book that you will ever need. You know that someone is legitimate when they tell one to put their book down and pick up a biography of someone that you look up to instead. Another trend that Martin brings up is that after x reading self-help books they will start to overlap in knowledge. I found humor in this just because, I had barely started noticing this trend a few weeks before I listened to this book. Martin has a ton of other books, but one can rightfully assume that this is the apex.
Click here to stop reading self-help books.
What is a man that cannot even keep his word to himself? This book applies to either gender. Obviously, I can only describe the experience form a male’s perspective. Karim H. Ismail is one of those people that make the world worth living in. His book Keep Any Promise will help one achieve whatever they desire. A quick shout out to Evan Carmichael on YouTube for recommending this book.
This book is a collection of short motivational stories. The stories are great, but they are not mind-blowing like Total Recall or Elon Musk’s biography. The meat of this book is the assignments that one must go through, after each short story. Your life will be filed and put into perspective. Then your goals will be dissected into achievable steps. The beauty of this book is that is relevant to anyone and everyone. I have a copy of my answers on a word document for me to continually review and update, I hope that you will too.
Click here to file your life and deliver your life’s work.