Rating: 8/10

 

David Kelly’s book is the perfect book for anyone that is new to social media or looking to test out a new platform. In Social Media, you will be equipped with everything that you need to be a professional. I never really cared about Snap Chat, but after reading this book. I saw its value and learned how to use it. Pinterest was another one of my weak points that this book covered. Let’s go over some of the key points very quickly.

  • Keep consistency across all of your platforms regarding the contents message and posting schedule.
  • Keep everything simple with a high visual appeal.
  • Quality over quantity.
  • Differentiate what is your business, core values, your delivery method, why should the customer care?
  • Remember that Google + is 2/3 tech content.
  • When able tag and email influencers to interact with them.
  • Focus on planning, give importance to the content, keep a consistent brand image, blog, use links, copy the competition, and use analytics.
  • Use FB automatic messaging to reply to customers.
  • Use the 80/20 rule only 20% of your content should be a pitch.
  • Repeat what gets results.
  • Use Facebook’s survey and poll features.
  • Use trending hashtags.
  • Interact with influencers and the audience.
  • Create competitions and promotions.
  • Instagram hashtag and analytics tools that you can use are Icon Square and Websta.
  • IG needs scarcity and stress.
  • Snapchat is mostly used by 18-34-year-olds.
    • Use SC to show backstage happenings.
    • Offer coupon and promo codes.
    • Give the VIP access and demo products.
    • Focus on relevant issues.
    • Partner with influencers.
    • Share personal experiences.
  • On LinkedIn use groups and repeat what you want people to know about you.
  • Pinterest and YouTube are keyword heavy.
  • Pinterest descriptions should be brief, appealing, and relevant.
    • Use rich pins movies, recipes, articles, products, and places.
    • Create mutual collaboration boards.
  • Lastly, use bit.ly to track all of your links.

Thank you for taking your time to read these notes, don’t forget to pick up your copy of the book here.