Onward Review | Rating 9/10

One who is passionate about their business will do whatever it takes to make it prosper. Howard Schultz is a prime example of this and Onward will show you the power of passion. Howard completely puts himself out there for us; it would be disrespectful not to absorb this incredible text. The book goes through Starbuck’s battle with the recession. Howard had to come back to the company as the CEO. Showing one how to pick their battles, and listen to the customers. Onward is real world business none of that theory hogwash. Any want-a-preneurs or entrepreneurs that have not read this book need to pick it up now.

Favorite lessons:

  1. Ask the customer, then deliver – demand requires supply.
  2. Keep your brand authentic to its roots – this creates a psychological comfort zone and trust with the consumers; along with a sense of belonging to something bigger.
  3. Love your work – If you don’t love it, you will get burn out.
  4. Embrace new technology – tech is not the end all be all, but I will affect efficiency and the customer experience.
  5. Invest in your employees – The team is only as strong as its weakest link and investing in employees is a great way to motivate them.
  6. Give back – you owe society for choosing your business, society does not owe you.
  7. Provide consistent quality – lack of consistency will ruin the customer’s experience and trust.
  8. Innovation is survival – evolve or die.
  9. Be Honest – your reputation is one of the few things that follows you throughout your life.
  10. Be picky about your team – per Good to Great, “the right people have to be on the bus, to begin with.”
  11. Fight one battle at a time, the one that matters most – per The One Thing; all successful people focus on the single most important task, before moving to the next one.

Click here to learn how to create a business out of your passion. 

Pitch Perfect Review | Rating 6/10

The pitch instructor challenges his class, “Sell me this RFID blocking wallet.”

You then pull out your modified RFID scanner and wave it next to the instructor’s wallet.

“Look here, does this credit card number match the one on your card?”

“Wow sold, my friends that is how you make a sale!” Proclaimed the instructor.

Pitch Perfect by Bill McGowan is a solid introduction to sales. The length of the book makes it useful for anyone since everyone is in sales. Regardless of if it is a job interview, your next date, or convincing someone to agree with you. On the other hand, the book could have gotten into a whole lot more detail. Here are the four main points:

  1. Voice Tones Matters. One cannot sound desperate or needy with prospects. Sound like if you already knew the person.
  2. Pretend that you are talking to a child. To me, this depends on one’s analysis of the prospects intelligence. If you treat a pseudo-intelligent person like a child you will end up pissing them off.
  3. Tell a story. Yes, yes, yes, storytelling is an invaluable art. A perfect example would be Harry’s razors. Create relatable settings with a problem and a solution.
  4. Long enough to cover the subject but short enough to create interest. Educate the prospect to make them feel conformable with the purchase but leave a what if hook at the end.

Click here to improve your pitching. 

Anything You Want: 40 Lessons for a New Kind of Entrepreneur Review | Rating 8/10

The young man stumbled into an underground cave and found a golden lamp. He rubbed the dirt off the lamp, and a gene named Derek appeared.

“I am Derek Sivers I may grant thee one wish mortal,” he said.

The young man replied. “Anything?”

“Anything You Want.”

Anything You Want is concise with no fluff just as advertised forty lessons in less than ninety-six pages. I only have the Audible version of this book. Listening at 3x speed and thirty-minutes of audio makes it one of the best thirty-minute investments of my life. Derek walks one through his experience with CD Baby, which he later sold and gave all the profits to charity. Derek brings up his geniuses email it will be at the bottom of the post. Some of my favorite tips were do not try to please everyone, the benefits of being lean, and the benefits of proper delegation. Using the pull method is always a wise option too, demand will always require supply. If I keep going I will ruin the book for you; this is a review, not a read-through so I will leave it at that.

Million-dollar email:

“Thanks for your order with CD Baby!

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day.

We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you, thank you, thank you!

Sigh…

We miss you already. We’ll be right here at store.cdbaby.com patiently awaiting your return.

Was the product you received defective or damaged? Check out our Return Policy.

All your friends at CD Baby

Sell your music on CD Baby and in stores worldwide”

Click here to find anything that you want. 

The 4 Hour Work Week Review | Rating 10/10

Lifestyle business 101 this book is the equivalent of steroids for any hatchling company. Regardless of if you want a passive income or to shoot for the stars and be the next renown IPO. The 4 Hour Work Week will light the way. Tim shows you how to kick the monkey mind to the curve by focusing on the 20% that matters. To maximize your short time you have to learn to be effective. Then, learn how your price point will affect what type of clients that you will have, shooting high is usually the best route. Outsourcing is another big one covered in this text. If you are wasting your time working on your weaknesses then you are not properly utilizing your time. Next, you should also detach yourself from emails and only read them at a certain time. That way you can work on your strengths when your energy is at its highest.

My experience with reading this book felt like dissecting my aspirations and reality. Everything that you need is laid out step by step, Derek Sivers, “if it were any easier we would all be billionaires with six packs.” Tim, shares his experience with a nootropics company that he later sold. He also tosses in a few other business cases, just in case producing supplements isn’t your cup of tea. I have added this book to my read once a year list, and it is also one of the few books that I have a physical and audio copy of. What are you waiting for click here to join the new-rich, and get your precious time back?

Extreme Ownership Review | Rating 9/10

It was a team effort everyone gave 110% leaving it all on the line, but in the end,  it didn’t matter because of the lack of ownership. Many of us should be able to relate to this, the 110% part might be a bit lower ha-ha, but the rest should hold true. Extreme Ownership by Jocko Willink and Leif Babin is one of my favorite and most recommended books. These two men are savages in the best sense possible, and no matter who you are they will give you the reality check that you desperately need. The central message is that being a leader everything is your fault even if you do not lead a team, this applies to the individual too. Your meaning of success is binary, you either complete the mission successfully or you don’t.

To lead anything communication and honesty is required, before and after the planning phase. Then the why must be accepted and embraced for unity. Keep things simple and prioritize what is of importance and “GET AFTER IT.” The occasional military strategy is icing on the cake. For example, move and cover or never show your weaknesses. Tactics that are perfect for business and chess. This book shows you how disciplines learned in one area directly affect another area of life. The badass war stories will keep one engaged and force you to realize what real adversity is. Click here to take ownership of your life. 

Support Jocko and check out his amazing tea.

Managing Oneself | Read Through

Hi, I am Elon Musk, managing myself consists of engineering the future at Space X and Tesla. Ha-ha, I am not even one-tenth of the beast known as Elon, but he is the best demonstration of this books key messages. Managing Oneself by Peter F. Drucker has been taking people to new levels for a decade now. At only fifty-five short pages, this book could be the best lunch break of your life.

Peter, starts out by reminding us that everyone has choices now. It is not like the old days where if you were born to wealth or a blacksmith, that determined your trade. Drucker explains that feedback is an excellent way of making the right choices in life, compare your expectations to your logged results. From here there are three steps to follow.

Work on your strengths, improve your strengths, and lastly overcome intellectual arrogance. Said arrogance is a psychological fallacy where you think that you are of a higher intelligence because you know a ton about one subject. Corporations are partly to blame for this they want people to be specialist in one or two things.

A quote that I enjoyed was that an idea without action is a zero. Peter also warns us not to work too much on our weaknesses. To me, this depends on the context, like the cup half full or empty test. If my flexibility is one of my weaknesses that directly impacts my health than of course, I need to work on it. On the other hand, if my programming umbrella only covers a few scripts than outsourcing a large HTML project would be a better choice.

This book will constantly ask important questions; I think I might know what it feels like talking to a shrink now. For starters, how do I perform? Everyone is different therefore different variables will impact our performance. A big one is, are you a reader or a listener? Next, what are your values? Peter, calls this the mirror test, be the person that you want to see in the mirror. Values also affect leadership, if the captain of the ship believes strongly in the mission the crew will follow. This next question should be realized no later than one’s mid-twenties, and that is where do I belong?

Once you know where you belong, what should you contribute? Peter divided this into two more questions. Based on my performance how can I make the greatest contribution to task x, what results must be achieved to make a difference. Then the second to last section is all about us, and our responsibility for relationships. Having a team, one person’s strengths can cancel out another’s weaknesses. For example, if you work under someone else make sure that you make them more effective, this was brought up in the 48 Laws of Power.

Two more key points, not asking questions is stupid, and organizations are only built on trust. I am not a big fan of the last section of the book you can check it out to see if it is relevant to you. If all I did with this post was to help you know yourself better than it is all worth it. Don’t forget to use the comments section and to check out the rest of the site, fin.

Click here to master yourself.